Video-on-Demand services growing high – Report

Ericsson ConsumerLab TV & Media Report 2015 has shown that consumers now embracing video on-demand (VOD) services like never before as every third viewing hour spent watching on-demand TV and video. The report reveals a 71 percent increase in watching video on smartphones since 2012; nearly two thirds of teenagers’ total TV and video viewing […]

Ericsson ConsumerLab TV & Media Report 2015 has shown that consumers now embracing video on-demand (VOD) services like never before as every third viewing hour spent watching on-demand TV and video.
The report reveals a 71 percent increase in watching video on smartphones since 2012; nearly two thirds of teenagers’ total TV and video viewing time spent on a mobile device
Viewing user-generated content also on the rise; almost one in 10 watch YouTube for more than three hours per day.
A key finding is that VOD services are succeeding in meeting consumer needs, thus allowing consumers to change their viewing habits. Consumers now spend six hours per week watching streamed on-demand TV series, programs, and movies – this has more than doubled since 2011. With recorded and downloaded content added to the equation, today 35 percent of all TV and video viewing is watched on-demand.
Anders Erlandsson, Senior Advisor, Ericsson ConsumerLab, says: “The continued rise of streamed video on demand and UGC services reflects the importance of three specific factors to today’s viewers: great content, flexibility, and a high-quality overall experience.”