We are not in competition with other reality shows – 40 & Fabulous

Jolly Nnenna Abani, CEO and founder of 40 & Fabulous, has said the reality TV show is not in competition with others. This is as she said the show targets women who are 40 and above to equip them with skills or education that would enable them carve a niche for themselves in the society. […]

Jolly Nnenna Abani, CEO and founder of 40 & Fabulous, has said the reality TV show is not in competition with others.

This is as she said the show targets women who are 40 and above to equip them with skills or education that would enable them carve a niche for themselves in the society.

Briefing journalists Monday in Abuja, Abani said the desire to lift women out of poverty spurred her to organise the Reality TV Programme.

She also asked for enabling space to air and showcase their activities, as it teaches moral lessons.

She said: “The show is a rebirth. It is an adult education; women empowerment reality TV series. We put them in the house and give them emotional stability.

“There is a place in the house called ‘mother’s next’, the mother’s next is a place where we give them the opportunity to share their life journey so far.

“If you are 45 years old and you’ve been married, maybe twice, you have different kinds of issues in your life, you share your true life story aa mother’s next. So, women and our daughters can learn from your mistakes.

“When they share the story, if we think they need a coach; life coach or marriage coach, we pay these people to come and help them while they are in the house so that they will have stability.

“The show is actually to change the narrative and also to push the women to know their position. We train and empower them to change events for a better tomorrow in Nigeria.

“So, we can never be in competition with others. Our Bible is totally different. It’s not going to change from now till as God may keep us alive.”