Wema Bank recommits to improved digital banking

Wema Bank Plc has reiterated commitment to deepen its customer’s engagement as it celebrates the ninth anniversary of its digital banking platform, ALAT. The bank, in a statement, said the milestone underscores its continued drive to enhance user experience and expand access to innovative financial services through digital channels. Launched in 2017 as Africa’s first […]

Wema Bank Plc has reiterated commitment to deepen its customer’s engagement as it celebrates the ninth anniversary of its digital banking platform, ALAT.
The bank, in a statement, said the milestone underscores its continued drive to enhance user experience and expand access to innovative financial services through digital channels.
Launched in 2017 as Africa’s first fully digital bank, ALAT was designed to address challenges associated with conventional banking by providing a seamless platform for account opening, transactions and financial management without the need for physical interaction.
“Wema Bank noted that over the years, the platform has evolved into a robust digital ecosystem catering to individuals and businesses, with solutions tailored to promote savings, facilitate payments and support financial inclusion,” the statement read.
To commemorate the anniversary, the bank unveiled the “ALAT at 9” campaign, a month-long initiative comprising customer-focused activities, rewards and interactive engagements aimed at strengthening user participation.

 

Managing Director and Chief Executive Officer of Wema Bank, Moruf Oseni, said the anniversary reflects the bank’s journey in digital innovation and its commitment to delivering value to customers.

 

He stated that the campaign was designed to reward users while reinforcing the bank’s focus on building an engaging and customer-centric platform.

 

“ALAT at 9 is not just a celebration of time. It is a reflection of how far we have come and a clear indication of where we are going.

 

“Over the years, we have continued to evolve with our customers, building a platform that is not only functional but also engaging and rewarding. This campaign is designed to give back to our users while reinforcing our commitment to innovation and customer experience,” he said.

 

The Chief Digital Officer of the bank, Olusegun Adeniyi, said the initiative integrates routine banking with interactive experiences through personalised insights and incentives.

 

According to him, the approach aligns with the bank’s vision of developing a responsive digital banking platform that adapts to the evolving needs of customers.

 

“With ALAT at 9, we are transforming routine banking into an interactive experience. By combining personalized insights, gamified missions, and real rewards, we are creating a platform that responds to users in a more dynamic and rewarding way. This reflects our vision to build a digital bank that is intuitive, adaptive, and centered around the customer,” he said.

 

The bank said the anniversary activities commenced on May 2 and will run through May 31, urging customers to participate by updating or downloading the application via relevant app stores.