Why we should embrace digital marketing in Nigeria

It looks like we are approaching the era where business owners will have to go beyond marketing via traditional channels to make an impact.  Already, large and small scale business enterprises are looking towards digital marketing as a suitable way to reach their consumers. In today’s world, digital marketing is the real deal when it […]

It looks like we are approaching the era where business owners will have to go beyond marketing via traditional channels to make an impact.  Already, large and small scale business enterprises are looking towards digital marketing as a suitable way to reach their consumers.

In today’s world, digital marketing is the real deal when it comes to marketing of products and services. This is because it offers a faster and easier approach to producers marketing campaign and also it has redefined the process involved in the consumption of contents by consumers.

Recent statistics show that about 43 per cent of the world population is connected to on the internet.  But for effective digital marketing results, one has to be able to combine various digital marketing activities and analytics. This is because there is a growing complexity in the purchasing

behaviour of consumers, hence the need for integrated marketing. For instance, the combined use of mobile marketing, big data, social media marketing, Search Engine Optimization (SEO) and content marketing will provide better results.

Sodiq Omolaoye can be reached at: [email protected]