WIMSMEART: Women urged to reposition their businesses to competitive levels

Women have been urged to reposition their businesses to competitive levels in order to fit into both domestic and foreign markets. This call was made by the Director General of Global Centre For Human Empowerment and Entrepreneurship Development (GLOCHEED), Mrs Rose Gyar, at a two-day  roundtable  between government regulatory agencies and Women in Micro, Small […]

Women have been urged to reposition their businesses to competitive levels in order to fit into both domestic and foreign markets.

This call was made by the Director General of Global Centre For Human Empowerment and Entrepreneurship Development (GLOCHEED), Mrs Rose Gyar, at a two-day  roundtable  between government regulatory agencies and Women in Micro, Small and Medium Enterprises (WIMSMEART)  which held in Abuja yesterday.

“Most times we give priority to the number of products we brandish around in the market without carefully following through the regulatory processes that would launch the products into sustainable markets and patronage. It is better to have a few that are standardised and certified to enhance visibility in formal stores for market access, retention and sustainable patronage,” Gyar said.

The D-G of Raw Materials Research and Development Agency, represented by the Head, Gender Unit of the agency, Mrs Oluremi Elusoji, urged women to add value to their products in order to gain visibility in the wider market.

In her address, the representative of African Women Entrepreneurship Programme (AWEP),  Mrs Nelly Ndaguba, said though women in business faced a lot of challenges in growing their businesses ,those who swim across the tides excel and make their businesses competitive.

One of the participants and project Co-ordinator Nasarawa Entrepreneurs Summit shared her experience at the event “Meeting with regulatory bodies will help us set our business on a right foundation and even to learn more as to what is new in the business world. “she said.