Word of mouth

Ever been in a situation where you visit a particular town or city for the very the first time and need something so badly and don’t know how to get it; then you remember a friend once told you of a guy in that town who could solve the problem? If you haven’t been in […]

Ever been in a situation where you visit a particular town or city for the very the first time and need something so badly and don’t know how to get it; then you remember a friend once told you of a guy in that town who could solve the problem? If you haven’t been in such situation before, how about ever hearing something like, “That particular individual repairs electronic gadgets very well” or “If you want to get the best of so, so and so, meet this person”?
It often happens in our daily lives that we would need satisfaction for a particular service and don’t know how to get it, but word of mouth from a family member, friend and close associates about a particular individual, firm or spa would be the answer. The same applies to the legal profession, one satisfied client is enough publicity for a young lawyer; once a client knows that a particular lawyer is reliable and dependable, he would be the one to advertise your legal services.
Word of mouth, simply put is referral from a particular individual to another individual about a particular product. In the legal profession, it is a client telling another potential client about the services rendered by a particular lawyer or law firm, this is how client base can be grown in the legal world or any business world.
Now we are placed in a society where a citizen earns a living for himself and still works for the government. While trying to earn a living for yourself and family you are still helping the government to do its own job, where basic amenities like shelter, electricity, car {mobility from point A to point B}, independence have all become luxuries of the affluent and well to do.  This double effort placed on Nigerians is why relevance on important features and characteristics that are meant to be inborn are often ignored and it is not different with a young lawyer.
 A young lawyer who earns N75,000 {seventy five thousand Naira} monthly that is comfortable and enviable to other young lawyers still doesn’t get value for his money. His daily recurrent expenses because of the way the country works and the kind of services paid for in this country, is still beyond his pay check. Now imagine a young wig who earns far less? The young wig placed in a far worse position would be thinking about how to get to the 75k level, that on 75k level is thinking of how to advance, and in the process of trying to get to that point some lose sight of things more valuable than money. What is more valuable than money? Someone just asked, well integrity, name, reputation, passion for your job, peace of mind, which in turn would lead to a good word of mouth.
In the words of Jame Altucher “you only get the money, appreciate the money, keep the money, grow the money, when you always put the things more important than money first.” On the street, this writer knows that it is a different ball game entirely and it is not because we are not hardworking enough, or not honest enough, or not trying to give our best, not at all, it is because while fending for yourself in the legal world, still climbing the ladder to the top you are forced to carry the work load of the government put in place to take care of these needs.
Most of us won’t know how difficult a life we live in Nigeria in the midst of plenty till you travel out of the shores or have a friend visit from overseas. This nevertheless does not mean that young wigs should not put in their best to grow a formidable clientele by giving daily satisfaction on the job. No, the focus is to appreciate that certain things are more valuable than just the mere pursuit of money.
This yuletide, as family members come together from far and wide to celebrate the birth of Christ, let good things be said about you.
Merry Christmas! Do send your comment{s}, observation{s} and recommendation{s} to [email protected]