You have to work harder as an upcoming artist – Omoh
Davids Ohi Uhmo (Omoh), the Manager at Clab Music International, expresses his displeasure about how upcoming artists are being treated, adding that residing outside Nigeria even makes the situation worse. He added that: “Afrobeat as a genre has evolved and has captured the heart of many both young and old and I am not an […]
Davids Ohi Uhmo (Omoh)
Davids Ohi Uhmo (Omoh), the Manager at Clab Music International, expresses his displeasure about how upcoming artists are being treated, adding that residing outside Nigeria even makes the situation worse.
He added that: “Afrobeat as a genre has evolved and has captured the heart of many both young and old and I am not an exception”.
During a Live interview session, the proactive artist manager spoke about how his journey as a manager started six years ago.
“I met my artist Calebin in 2015 in Helsinki Finland and listened to a couple of sounds that he made and I knew instantly that we both shared the same vision and I started supporting his talent at a free will and for the passion I have in the music.
“As we continued to explore his talent, Calebin saw my potential and proposed that we officially work together which I was pleased and straight away, we got to work.”
Omoh also spoke about their journey so far since they officially joined the industry, how they kept on releasing good hit songs while struggling to get the right airplay, and how they pulled one of their biggest hit singles with Tekno, titled Parole.
Omoh also admitted that one of the challenges in the industry is Finance.
“As we know, a lot of funding goes into music production.
“The cost of producing a good sound is way much because you might need to patronize the big shot in the industry because of their experience and also because they are widely accepted.”
Omoh also spoke about the need for upcoming acts to study their craft and ensure they put them out on the right platforms while also ensuring that they make use of the best methods of promotion.
“Your song tends to go viral depending on the number of reliable plugs you able to queue in your song, I mean we all have seen average songs gone viral because of the people behind the songs,” he added.
“Thirdly, living in this part of the world far away from the epicentre of Afrobeat lords is a big challenge.
“The larger number of people that consume the music lives in Africa including the fans who will want to see you and get to know you better.
“Distance makes it difficult to interact with brands for sponsorship and endorsement.
Omoh promised that the Clab Music team would stop at nothing to continue to satisfy its fans and every lover of Afrobeat.
The manager didn’t leave without giving fans a teaser of their soon to be released collaboration with one of the biggest artists at the moment Zlatan Ibile, which they already had its video shot in Dubai.