Yuletide: CHI Ltd unveils special edition packs

CHI Limited said it has launched a Christmas campaign and unveiled special edition Christmas packs to connect with consumers in the festive period. In a statement, the company said the special edition Christmas design is one of the one-litre packs of Hollandia Yoghurt Strawberry, Hollandia Yoghurt Plain Sweetened, Chi Exotic Multifruita, Chi Exotic Pineapple Coconut, […]

CHI Limited said it has launched a Christmas campaign and unveiled special edition Christmas packs to connect with consumers in the festive period.

In a statement, the company said the special edition Christmas design is one of the one-litre packs of Hollandia Yoghurt Strawberry, Hollandia Yoghurt Plain Sweetened, Chi Exotic Multifruita, Chi Exotic Pineapple Coconut, and Happy Hour Orange Safari.

For the Christmas media campaign, the firm said it is meant to brighten the mood of the season and reinforce its brands as the healthy and preferred choice for nourishment, moments of relaxation, indulgence, and merriment this festive season.

It is also holding a social media promo tagged “A CHI-eerful Christmas” to reward loyal consumers with Christmas hampers. Participants can follow the social media handles and share a one-minute video stating 12 reasons why they are “CHI-eerful” this season to stand a chance to win prizes.

Commenting on the campaigns, Brand Manager, Yoghurts & Others, Mrs. Bose Ogunyemi, said: “We are delighted to offer juices and dairy products across our brands that will help make this festive season enriching and special.

“The Special Edition packs are our way of showing that satisfying our consumers remains a key consideration of our innovations, and the Christmas campaign offers reasons to be cheerful and enables consumers spread the cheer this festive season,” she stated.