Zulum’s media strategist, Isa Gusau, bags distinction from UK University

Borno State Governor, Professor Babagana Zulum’s Special Adviser on Public Relations and strategy, Malam Isa Gusau, has obtained Masters’ Degree (MA) in Media and Public Relations with the highest classification of Distinction at the University of Leicester in the United Kingdom. Unlike Nigerian Universities which only classify graduate degrees, UK Universities classify Masters degrees starting […]

Borno State Governor, Professor Babagana Zulum’s Special Adviser on Public Relations and strategy, Malam Isa Gusau, has obtained Masters’ Degree (MA) in Media and Public Relations with the highest classification of Distinction at the University of Leicester in the United Kingdom.

Unlike Nigerian Universities which only classify graduate degrees, UK Universities classify Masters degrees starting with Pass classification for ‘C’ students, Merit for ‘B’ students, and Distinction for ‘A’ students.

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Gusau had in 2020 requested one-year study leave which was graciously granted by Professor Zulum after which he moved to the UK in September 2020, from where he was overseeing the governor’s media activities on a daily basis by remotely working with his colleagues, coordinating his own office with daily inputs on publicity materials, working with and mentoring dozens of social-media associates and bloggers, and relating with more than a hundred journalists while also studying at the University of Leicester.

The University of Leicester has 100 years of history and it is one of the UK’s highly respected academic institutions where only extreme commitments result in students graduating with the highest grades after every module’s assessment undergoes simultaneous double markings by different lecturers whose different gradings must reasonably tally on each grade before marks are approved by academic boards.

Wednesday’s graduation ceremony was held from afternoon through evening at the famous De Montfort Hall around the University of Leicester’s campus in Leicester city. The graduation was held in-person for the first time since the pandemic.

Malam Isa Gusau had previously obtained a Bachelors’ Degree with the highest classification of First-Class in Media, Public Relations and Advertising from Middlesex University in London. He holds another Masters’ Degree and Postgraduate Diploma in Labour and Public Relations from the University of Maiduguri. He also holds OND and HND in Mass Communication from the Kaduna Polytechnic where he had hit 4.35 out 5.0 in his final semester examinations.

Gusau also holds certificates from campus-based courses on Leadership and persuasive communication at Harvard University’s Division of Continuing Education in Cambridge, Massachusetts, United States; on Creative Writing at the University of Cambridge’s Institute of Continuing Education in Cambridge, UK; on Reputation Branding, Media Relations and Political Campaigns and Communication at Thompson Reuters in New York, United States. He had also different times, undertook intensive online certificated courses organised by Harvard University on Communication Strategies, and Crisis Communication.

Gusau had also attended dozens of other media relations, communication and journalism courses within and outside Nigeria.

Gusau is a member of the Chartered Institute of Public Relations, UK; the Nigerian Institute of Public Relations; the Public Relations and Communications Association, PRCA, UK; the International Public Relations Association, UK and the African Public Relations Association.

Malam Gusau had attended several conferences, summits and bilateral meetings across 18 countries in Europe, Asia and Africa for purposes of government media relations, professional networking, trainings and journalistic reporting. He had, at different times, visited 16 states across the United States for similar purposes.

Gusau also practised as a journalist for years. Before moving into PR.

At the Daily Trust, Gusau was the first to win the Board Chairman’s star award and cash prize for integrity in the journalists’ category. He was also recipient of the Editor-in- Chief’s letter of commendation and cash reward for integrity. He had received series of commendations from the Managing Director and Chief Operating Officer for prudence, transparency, accountability and productive management of regional offices in the Niger Delate and the Northeast, Nigeria. He also received performance-based incentives and accelerated promotions.

Gusau resigned from Daily Trust in March, 2012, the same week he was promoted to the rank of Deputy Editor, to venture into public relations activities following his appointment by Governor Kashim Shettima as Special Adviser on Media and Publicity.

Below are pictures.